Beyonce has conquered the music industry and now she is ready to take on the fashion world. Bey has unveiled her new Fall/Winter 2012 House of Dereon ad campaign and instead of choosing a model to rock the threads, the R&B star chose herself. And why not?!

The photos were shot by fashion photographer Jean-Baptise Mondino and features the singer rocking a leather jacket, black bra, sheer leopard-printed skirt and black boots. It appears as if animal prints and camouflage are going to be big for this fall season and if you are into hats, you best get yourself a fedora. I’m loving this!

According to a press release, the collection will feature boho style clothes like long skirts, denim and jersey tops inspired by Beyonce’s appearance at the Glastonbury Festival in 2011.

Beyonce’s mother Tina Knowles, who is working with Beyonce on this line said, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.”

Will you be snagging up some House of Dereon for Fall 2012?

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