Lady Gaga Promoting Fame Perfume with Film

Lady Gaga

Exclusive videos from the Lady Gaga FAME film created with director Steven Klein for Lady Gaga FAME Eau de Parfum, the first ever Black Eau de Parfum, premiered on LittleMonsters.com. And yes, don’t you doubt for a minute that Gaga will not be making this perfume debut a small production.

The full film (yes, I said FILM), directed by Steven Klein, is expected to debut next month at the Guggenheim, and also online via LittleMonsters.com.

Bound to surpass all norms and standards in the fragrance industry with its innovative technology, LADY GAGA FAME is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a
fantastic innovation of patent pending fluid technology, exclusively launched with LADY GAGA FAME. Gaga collaborated with fashion industry legends in the creation of LADY GAGA FAME: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.

The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a
sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving LADY GAGA FAME its signature as a scent.

About Lady Gaga FAME Eau de Parfum:

Multi-platinum and Grammy Award-winning artist Lady Gaga will release her first fragrance, LADY GAGA FAME, in September 2012. Gaga’s first fragrance, released through the Artist’s own Haus Laboratories in association with Coty, is the latest breakthrough expression of her creativity.

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